“The odds of selling to a new prospect are only 5% to 20%, while the probability of selling to an existing customer is between 60% and 70%.”[1][2] “73% of companies have no process for engaging and nurturing leads after sales.”[1][3] “A well-implemented CRM offers an average return of $8.71 for every $1 spent.”[4] (That’s an 871% ROI!)