In 2016, Salesforce released Financial Services Cloud (FSC) — initially to serve the wealth management market.

Since then, it has expanded to retail banking, commercial banking, and insurance to become a one-stop solution for the modern bank.

Having worked with numerous banks and equipment finance companies that use Salesforce Financial Services Cloud, I’ve noticed a real trend toward companies underutilizing the amazing features available to them.

It’s not anyone’s fault, as FSC is loaded with robust features that increase with each release, and it can be hard to stay on top of them all!

I have created a video that includes some of the top features I’ve seen in the Salesforce Financial Services Cloud, which may help you get more out of your Salesforce FSC investment.

Enjoy!

1. Referrals

Lighting components:

• Referrals Assigned to Me
• My Top Referrers
• Referrer Summary
• Referral Performance

2. Business Milestones

Track the significant events you find important.

3. Roll-Up Summaries

Totals for related records such as Total Financial Accounts and Total Liabilities.

4. Financial Accounts

Your one-stop shop for all your clients’ financial holdings.

5. Update Address

Track address changes and stay compliant by creating a case to a central servicing team.

6. Goals

Set goals for your clients for upcoming financial spends.

7. Action Plans

Create a template of actionable items for task and document checklist items.

8. OCR (Optical Character Recognition) – Salesforce Intelligent Form Reader

Read documents, such as W-2s (US tax statement), and auto-fill data in Salesforce. Here is a video I found to help:

Note: I have not yet had the chance to fully use this feature, however, I am sure excited to in the future.

Summary

I hope you have found these FSC features helpful — there are a lot to keep track of, and you’ll want to make sure you’re making the most of them.

I am offering a free 30-minute consultation (with me) for Salesforce Ben readers. Let’s talk more about your Salesforce experience and how you can get the most out of your FSC subscription. Feel free to reach out via LinkedIn or click here to see my calendar.