Customer Relationship Management (CRM) is a system used to manage an organization’s interaction with its customers.
A successful CRM uses cutting-edge technology and industry know-how to organize and synchronize the areas of sales, marketing, customer service, and technical support into one efficient package.
A successful CRM system is a powerful tool for growing an organization’s income and increasing its value by placing an emphasis on relationships with the clients it serves.
If an organization does not place its customers first, there will be poor retention and no brand loyalty. This is the opposite of a “customer company” and a CRM system can help.
Is your company a “customer company”?